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What (who) is fubu - definition
AMERICAN CLOTHING AND HIP HOP APPAREL COMPANY
For Us By Us; For Us, By Us; Fubu; F.U.B.U.
fubu
Loser, jerk, etc.
Good on ya, fubu.
Good on ya, fubu.
Wikipedia
FUBU
FUBU (, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Examples of use of fubu
1. My niece and nephew, dressed in FUBU jeans and Tommy Hilfiger T–shirts, welcomed us.